Soon, a chance meeting with a Hyderabad friend resulted in exploring a similar model to float medicash.in that offers cash-backs in healthcare space.
“When a customer shops through us, he ends up saving 25-40% on various products,” claimed the CEO who has tied up with over 100 e-commerce sites in the country. Today, it has over 1500 companies to its portfolio selling over 40 million products.Įxtending the concept to India in November 2011, Ravi launched pennyful.in targeting the cost-conscious Indian folks. With his family pitching in with personal funds, Ravi decided to try out his idea in the US e-commerce market first which was better evolved then through in January 2011. “Apart from assimilating discount coupons of partner sites, we decided to offer an additional 5-10% cash incentive for shopping through us to incentivise shoppers and ensure customer loyalty,” said the lad who hails from a big business family. But to lure more customers, he also came up with a cash-back concept. So, when he researched a variety of models for his venture, he came across the concept of aggregate marketing wherein one acts as one-stop source for multiple websites. “I found that people preferred to buy branded stuff even if it was costlier and less superior in quality,” said the 26-year-old who is now the proud founder of three e-commerce startups,, pennyful.in and medicash.in.
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So even as a student in 2009, Ravi experimented e-commerce model by trading products procured offline on eBay. “I had always been fascinated by the world of computers and I started my first dotcom at the age of 13, “ says the engineering graduate from R.V. 18: Though Ravitej Yavalam had no plans to become an entrepreneur, it was not a tough task for a lad who has been dabbling with computers and internet right from the age of 13.
The Aamir-khan fan, who is also passionate about chess and trekking, claims that even his kids – 10 and 6-year-olds, love the itiffin menu that they get super-excited when they see the box! “We are exploring options to take this venture to a pan-India level and replicate it on a franchise model to make it available for all,” said the ambitious CEO who is scouting for $5 million funding.Ĭhennai, Nov. “We have a huge kitchen at Whitefield and have about 60 people on board to service our customers,” he said. The firm, which supplies meals to over 2000 meals a day to both individuals and corporates, now services only Bangalore customers.
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“I was the only commerce student in a house full of science grads but I managed to find my way through in the corporate world as a finance professional, finally giving wings to my entrepreneurial dream,” said the chartered accountant who has worked in over half-a-dozen firm as a finance guy before he floated itiffin. “We have a panel of 15 nutritionists on board and have a tie-up with University of Mysore to help us chart out a healthy menu for a balanced diet,” said 39-year-old Das, hailing from a family of teachers in Orissa. The meal is a mix of north Indian, south Indian and continental food, with both veg and non-veg options, that can be ordered only through their website on a monthly basis for anywhere between Rs 1750 and Rs 3000 a month based on the nutritional needs. “When I suggested the thought of starting a firm that supplies a nutritious meal based on the calorie requirement of an individual as a business model, Robin was impressed that he offered to fund my venture,” said the CEO and co-founder of itiffin.in who actually started off as a finance professional.īangalore-based itiffin.in, set up in September 2013, supplies balanced and nutritious meal including rice, chapatti, dal, subzi, salad and sweet for lunch, dinner and even midnight snack to help people undergoing weight loss regime, diabetics, diet conscious folks or even to kids whose parents want them to eat healthy food. The strict diet regimen that saw the cricketer shed 20 kilos in six months inspired Das, who was a partner with a nutrition consulting firm, to come up with the idea of supplying a balanced meal at the doorstep. Chennai: It was cricketer Robin Uthappa’s weight loss innings that saw the birth of Tapan Das’s entrepreneurial venture.
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